{"id":229779,"date":"2026-09-18T13:46:23","date_gmt":"2026-09-18T11:46:23","guid":{"rendered":"https:\/\/www.toulouse-tourisme.com\/fmamid031v50yltd-en"},"modified":"2026-09-22T05:33:35","modified_gmt":"2026-09-22T03:33:35","slug":"des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard","status":"publish","type":"agenda","link":"https:\/\/www.toulouse-tourisme.com\/en\/agenda\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\/","title":{"rendered":"DES ORNEMENTS EN S\u00c9RIE : DE LA RUE DE LA POMME \u00c0 LA MAISON GISCARD"},"author":2,"template":"","class_list":["post-229779","agenda","type-agenda","status-publish","hentry"],"acf":[],"yoast_head":"\nDES ORNEMENTS EN S\u00c9RIE : DE LA RUE DE LA POMME \u00c0 LA MAISON GISCARD - OFFICE DE TOURISME DE TOULOUSE - Guided tour - excursion - Toulouse Tourisme<\/title>\n<meta name=\"description\" content=\"This tour will take you to the Maison Giscard, a former factory producing moulded terracotta ornaments and a veritable \u2018catalogue house\u2019. The scarcity of white stone \u2013 a noble and expensive material \u2013 led to the search for alternative solutions to adorn bourgeois buildings with elegant ornamentation. The Virebent family played a part in the development of this modern approach. The father, Jacques-Pascal, was the city\u2019s chief architect. His son, Auguste, devised a revolutionary process for the industrial production of ornaments to be fitted to fa\u00e7ades. Cutters were used to carve various shapes out of the clay. Auguste patented this process in 1831. It was known as \u2018plinthotomy\u2019. From then on, the Virebent factory in Launaguet constantly produced new decorative moulds which the public could choose from a catalogue: a resounding success, as in 1845, one hundred thousand terracotta pieces emerged from the kilns! The family tradition continued until Anne Virebent married Henri Giscard, a talented craftsman who added his own touch to the process. This tour takes you from Rue de la Pomme to the Marengo district. As you walk up All\u00e9es Jean Jaur\u00e8s, you\u2019ll discover decorations worthy of Versailles or the Renaissance\u2026 Finally, the Giscard house \u2013 closed since 2005 \u2013 will, as a special exception, open the gates to its courtyard to round off this tour. After all that, we promise you\u2019ll be obsessed with \u2018plinthotomie\u2019, to the point of wanting to drop the word into conversation at your next dinner with friends! Only Joseph Giscard\u2019s former office and the shaping workshop are accessible. The production workshop, which is awaiting restoration, is not open to the public. Guided tour in partnership with Le Noviciat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toulouse-tourisme.com\/en\/agenda\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DES ORNEMENTS EN S\u00c9RIE : DE LA RUE DE LA POMME \u00c0 LA MAISON GISCARD - OFFICE DE TOURISME DE TOULOUSE - Guided tour - excursion - Toulouse Tourisme\" \/>\n<meta property=\"og:description\" content=\"This tour will take you to the Maison Giscard, a former factory producing moulded terracotta ornaments and a veritable \u2018catalogue house\u2019. The scarcity of white stone \u2013 a noble and expensive material \u2013 led to the search for alternative solutions to adorn bourgeois buildings with elegant ornamentation. The Virebent family played a part in the development of this modern approach. The father, Jacques-Pascal, was the city\u2019s chief architect. His son, Auguste, devised a revolutionary process for the industrial production of ornaments to be fitted to fa\u00e7ades. Cutters were used to carve various shapes out of the clay. Auguste patented this process in 1831. It was known as \u2018plinthotomy\u2019. From then on, the Virebent factory in Launaguet constantly produced new decorative moulds which the public could choose from a catalogue: a resounding success, as in 1845, one hundred thousand terracotta pieces emerged from the kilns! The family tradition continued until Anne Virebent married Henri Giscard, a talented craftsman who added his own touch to the process. This tour takes you from Rue de la Pomme to the Marengo district. As you walk up All\u00e9es Jean Jaur\u00e8s, you\u2019ll discover decorations worthy of Versailles or the Renaissance\u2026 Finally, the Giscard house \u2013 closed since 2005 \u2013 will, as a special exception, open the gates to its courtyard to round off this tour. After all that, we promise you\u2019ll be obsessed with \u2018plinthotomie\u2019, to the point of wanting to drop the word into conversation at your next dinner with friends! Only Joseph Giscard\u2019s former office and the shaping workshop are accessible. The production workshop, which is awaiting restoration, is not open to the public. Guided tour in partnership with Le Noviciat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.toulouse-tourisme.com\/en\/agenda\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\/\" \/>\n<meta property=\"og:site_name\" content=\"Toulouse Tourisme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Toulouse.tourisme\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T03:33:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/agenda\\\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\\\/\",\"url\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/agenda\\\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\\\/\",\"name\":\"DES ORNEMENTS EN S\u00c9RIE : DE LA RUE DE LA POMME \u00c0 LA MAISON GISCARD - OFFICE DE TOURISME DE TOULOUSE - Guided tour - excursion - Toulouse Tourisme\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/#website\"},\"datePublished\":\"2026-09-18T11:46:23+00:00\",\"dateModified\":\"2026-09-22T03:33:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/agenda\\\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/agenda\\\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/agenda\\\/des-ornements-en-serie-de-la-rue-de-la-pomme-a-la-maison-giscard\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guided tour\",\"item\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/sortir-a-toulouse\\\/agenda-sorties-toulouse\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DES ORNEMENTS EN S\u00c9RIE : DE LA RUE DE LA POMME \u00c0 LA MAISON GISCARD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/\",\"name\":\"Toulouse Tourisme\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/#organization\",\"name\":\"Toulouse Tourisme\",\"url\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/assets\\\/uploads\\\/sites\\\/3\\\/2023\\\/10\\\/toulouse.svg\",\"contentUrl\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/assets\\\/uploads\\\/sites\\\/3\\\/2023\\\/10\\\/toulouse.svg\",\"width\":220,\"height\":61,\"caption\":\"Toulouse Tourisme\"},\"image\":{\"@id\":\"https:\\\/\\\/www.toulouse-tourisme.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Toulouse.tourisme\\\/\",\"https:\\\/\\\/www.instagram.com\\\/visiteztoulouse\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@VisitezToulouse\",\"https:\\\/\\\/fr.pinterest.com\\\/visiteztoulouse\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DES ORNEMENTS EN S\u00c9RIE : DE LA RUE DE LA POMME \u00c0 LA MAISON GISCARD - OFFICE DE TOURISME DE TOULOUSE - Guided tour - excursion - Toulouse Tourisme","description":"This tour will take you to the Maison Giscard, a former factory producing moulded terracotta ornaments and a veritable \u2018catalogue house\u2019. 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